Customer Lifetime Value – Part 1: Introduction

There are a lot of reasons to care about who your customers are. Aside from being able to better serve them and keep your product and offering relevant, knowing who your customers are lets you measure profitability on a granular level and actually improve your overall profitability by understanding: 1) Who your most valuable customers […]

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DNA of e-comm

What is e-commerce, really? I’m just old enough to remember a time where e-commerce was not part of the popular lexicon and there was no such thing as “brick and mortar” because everything was brick and mortar. Or mail order catalogue. And while no longer new, ecommerce continues to grow and evolve at a rapid […]

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